YVETTE MAYER

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Marketing as a 4/6 Human Design Profile

As a line 4 in the 4/6 profile, networking and or collaborating with others is your most high-value marketing approach.

The truth is, anyone with a line 4 in their profile isn't designed for mass marketing - at least in a traditional sense. Because your energy is designed to attract opportunities (and clients) through a more intimate connection.

You are purpose-built as an influencer, however, those who fall under your spell are in your close networks.

And that's why deepening connections with others, whether through DMs, hosting a community, or being visible within groups you belong to are recommended when it comes to expanding your reach and influence.

A more "mass" approach to this strategy is podcasting as a guest or host. This medium is incredibly intimate and accelerates a connection with listeners, quickly speeding up their relationship with you.

In all of these environments its essential to showcase your breadth of knowledge and expertise to establish meaningful connections. This will open up collaborative opportunities, introductions to dream clients, and more.

Importantly, be confident that your natural inclination to make friends with your peers is strategically aligned - yay!

Now let's talk about your line 6.

This less conscious side of you is the reason for your wealth of experiences. With a line 6 you're operating a LOT like a line 3 (especially until 30), where you learn everything through doing.

Yes, you make mistakes, but that only grows your wisdom.

Whatever stage of life you're at, your adventures and lessons will lead you towards being respected and influential (especially as you mature like a glass of fine wine into role model status at 50+).

Your stories are valuable to your network, as they demonstrate the wisdom and insights you've gained, and help others avoid potholes, missteps and "fails". Your authentic and relatable approach will attract the right people and establish you as a trusted authority.

Combining the powerful networking energy of a line 4 and the influence of lived experiences as a line 6, you unlock your ultimate strategy as a 4/6 profile.

  1. Grow your close circle, nurturing connections and friendships while sharing your unique journey and adventures

  2. Embrace networking as a top priority, knowing that sales and opportunities will naturally follow

  3. Tell your war stories and the valuable lessons of your life of adventure

  4. Your magnetic presence and respected reputation will elevate your brand and position you as a force to be reckoned with

As you can see, having a 4/6 profile is powerful as a marketer, but it takes knowing how your influence works to step into your magnetic presence & impact.

Let us know how this landed in the comments & if you'd like to dive deeper into Human Design for Marketing, book your private 1:1 90 minute reading here.