Gate 19 Human Design: Gate of Sensitivity Marketing Insights
This Gate series synthesizes the wisdom of Human Design and the Gene Keys to support you in leveraging your energetic frequency in creating authentic and aligned marketing. It’s designed to help you grow your engagement and inspire your ideal clients. The gates are particularly relevant in your marketing when:
You have the Gate we are exploring in either your Personality Sun placement (this is your personal brand DNA) or in your Personality Mercury placement (how you’re designed to communicate).
When the Gate is stationed in the Human Design Transit chart in either the Sun or Mercury positions - both will create a background frequency of this energy that gives you insight into the types of messaging your ideal clients will respond to.
✔️Get the marketing & branding insights for your personal Human Design Chart and Gates inside your custom reading report
Gate 19: Cosmic Content Code:
SERVICE AND SENSIBILITY
As I write this post, Gate 19 is stationed in the Sun position in the transits (which happens around the end of January). For deeper insights, visit my YouTube Channel for the “Cosmic Content Code” Gate 19 episode here:
In Human Design, Gate 19 is called ‘Wanting’ and is the gate of ‘approach’ in traditional iChing. This energy is about aligned interactions - being highly sensitive toward needs of others and self and reaching out to others in order to meet mutual/social needs.
Like most of the January Transits, 19th gate sits in the Root center which is a pressure center and gives us the fuel and life force to meet our personal and interpersonal needs.
In my Cosmic Content Codes, I call gate 19, the gate of “Service and Sensibility”. It is really about attuning precisely to the needs of the self and the collective. The highest expression of this energy is connecting to others through truth and vulnerability. Understanding that there is no separation whatsoever between any existence, hence serving others means serving our own self - and vice versa. It is only when we heal the wound of separation that we heal the heart, thus becoming wholesome and able to sustain and provide for a group and not just self.
the gift of sensitivity for SERVICE
Gate 19’s gift of ‘sensitivity’ is all about opening yourself up to others and reaching out with empathy and offering the relational sense of “I see you, I’m here for you”. True service is the natural outcome of such emotional maturity and intelligence. This opening up of hearts and self in order to foster connection is the embrace which ties together relationships and builds homes and communities. Trust and nurture are the essence of 19th energy.
People with a prominent Gate 19 are full of empathy and work relentlessly for the betterment of the collective. They use their sensitivity and intuition to form deep relationships with others. Oprah Winfrey is a brilliant example of gate 19 personalities. She is an empathetic leader and philanthropist who deeply cares for her people.
A personal share (breast cancer)
The gift of sensitivity urges us to be vulnerable and open enough to share our stories to relate with others and build connections. That is why I share my personal experience in my late 30s when I was diagnosed with breast cancer. This was a time when I was at the peak of my thriving career in corporate marketing and yes, my world came crashing down around me.
I could have gone into victim mode; “why did this happen to me”, but instead I really leant into the experience, the calling and decided I'm going to deal with it with grace and sensibility. I got out of the pit of self-pity and got trained as a speaker for the National Breast Cancer Foundation to share my story with the masses.
Thankfully, I’m cancer-free and living my best at 52, sharing my essence with others through this work. And in that sharing, I fulfill my calling and hold hands of those who need to rise above the misery.
✔️ If you want to learn how to work with this energy in tandem with your type, profile, strategy & authority to build your magnetism then the custom Human Design for Marketing reading report is for you!
The shadow of gate 19, codependence
The shadow of Gate 19, “Co-dependence” is the neediness that lends power to something outside of ourselves for survival and sustenance.
“As long as man believes in a God outside himself, the frequency of our planet will remain at the level of the 19th Shadow.”
- Richard Rudd
Or, on the other hand, this shadow might manifest as ‘isolation’ or the feeling of “I don’t need anyone” where underneath there is the feeling of anger on being let down by people. Masked desire for attention is the shadow frequency here and this is the typical dysfunctional co-dependent behavior.
To raise the frequency from shadow to gift is about achieving emotional intelligence through sensitivity. It is also about connecting to divine consciousness turning inward.
WHAT IT MEANS TO BE A GATE 19 BRAND
If you have Gate 19 in your Personality Sun (or Mercury), you are a big-hearted brand with the desire to serve the collective. You're sensitive and attuned to others and can create huge impact through empathy. Your advantage lies in the vulnerability of sharing what's on your heart, even with huge personal discomfort.
For you, the ability to intuitively understand the needs of others can be a valuable asset professionally and is a crucial part in your service and offers.
Your brand story is an inspirational tale of connecting deeply to others through transparent and vulnerable truths. It showcases how the journey towards serving others starts with caring for the self. It positions you as a modern leader (emotional intelligence) with a healing heart.
When it comes to positioning your offers, make sure you showcase your sensitivity and healing gifts. Tune into what your audience needs to hear in the moment. That’s your brand essence. That’s the magnet that draws people toward you. Own it and celebrate the power of ‘sensitivity’ in your business’s mission.
✔️ This ☝️ and more tailored marketing insights in your custom Human Design for Marketing reading report including your type, profile, incarnation cross, channels and gates (Sun & Mercury) will help build your unique Marketing magnetism.
HOW THE BACKGROUND FREQUENCY OF GATE 19 IMPACTS THE POTENTIAL FOR YOUR MARKETING RESONANCE
No matter the niche you’re in, as a coach, healer, network, or digital marketer, your clients/customers are looking for help. They especially need help when they’re experiencing bitterness, isolation or stuck in codependent behavior either in life or at work.
When the Sun (or Mercury) is in Gate 19, share stories of why/how tuning into personal needs first, and then serving from a place of a cup filled is the way to realizing potential.
Share how self-love, in addition to selflessness and empathy can help your bigger goals of serving the collective. How sharing yourself openly, with heart on sleeve, can attract the right people to your tribe.
Here are a few more prompts to get you creating relevant and resonant content in alignment with Gate 19:
what is emotional intelligence?
what feels essential to speak to when you think about your audience's emotional well-being?
vulnerable stories that engage, empathize and connect. What’s on your heart?
the benefits of being empathetic (or an empath type of human)
self-care as a foundation for service
who are you here to serve and how?
the value of goals focusing on service rather than money
If this is your “birth sign” (gate) let us know how you resonate with the energy of this gate in the comments. How would you tap into the background transit frequency to turn up the volume on your messaging?
What stands out to you and what do you relate to the most?
Do go ahead, share your thoughts and ask questions in the comment box below.
Here for your Marketing success,
Yvette