This Gate series synthesizes the wisdom of Human Design and the Gene Keys to support you in leveraging your energetic frequency in creating authentic and aligned marketing. It’s designed to help you grow your engagement and inspire your ideal clients. The gates are particularly relevant in your marketing when:

1. You have the Gate we are exploring in either your Personality Sun placement (this is your personal brand DNA) or in your Personality Mercury placement (how you’re designed to communicate).

2. When the Gate is stationed in the Human Design Transit chart in either the Sun or Mercury positions - both will create a background frequency of this energy that gives you insight into the types of messaging your ideal clients will respond to.

   ✔️Get the marketing & branding insights for your personal Human Design Chart and Gates inside your custom reading report
   
   

Gate 41: Cosmic Content Code:

structure for freedom

As I write this post, Gate 41 is stationed in the Sun position in the transits (which happens around start of the fourth week of January). For deeper insights, visit my YouTube Channel for the “Cosmic Content Code” Gate 41 episode here:

In Human Design, Gate 41 is called the ‘Decrease’ and is the gate of ‘contraction’ in traditional HD. This gate marks the beginning of the ‘True New Year’ in Human Design which is a time of new initiations. The fact that 41st is the start codon in gene keys, means that, unlike, Jan 1st, the time around Jan 21-22nd is really the time to visualize the year ahead and set intentions and goals.

It’s the space for anticipating the future while acknowledging the current limitation of resources. In fact, potential is maximized within 41 through such a limitation. Here’s what I mean by that:

The 41st energy is what I refer to as “preparing for growth”. In my Cosmic Content Codes, I interpret the decrease or the contraction as the pull-back and the step-back taken to really draw on all the energy inside to leap forward. Just like drawing a slingshot back to take the right aim and then release.

Remind yourself: “I am the weapon”

People with a prominent Gate 41 are full of imagination and are naturally adventurous and driven people (root center energy). This drive pushes them to constantly look for new experiences in life. But they also know where to direct their drive with the available energy of aim-correction within the 41st gate of contraction (pulling back).

With the gift of “anticipation”, Gate 41 people become the visionaries who can see the possibilities and opportunities others can’t. They have this incredible capability of seeing the full cycle of starting a thing to its completion in advance. This lends them the status of ‘visionary leaders’.

✔️ If you want to learn how to work with this energy in tandem with your type, profile, strategy & authority to build your magnetism then the custom Human Design for Marketing reading report is for you!

The shadow of gate 41

The shadow of Gate 41, “fantasy” is about being so immersed in the imagination or dreaminess that you’re unable to take necessary action. This can cause confusion as in what desires to pursue and where to direct the need for new experiences. So you get overwhelmed with strong desires and get paralyzed when it comes to striving for them.

“It is the difference between genius and non-genius. Genius manifests while non-genius dreams.” - Richard Rudd

Or, on the other hand, this might manifest as restlessness and impatience to fulfill the desires immediately. This impatience doesn’t take into account the limitation of reality and people can become resentful or bitter.

WHAT IT MEANS TO BE A GATE 41 BRAND

If you have Gate 41 in your Personality Sun (or Mercury), you are a brand that knows that before change, before growth, there is a time of preparation. This brand understands the expansion process - the need to pull back a little to catapult forward.

For you, limitations, whether they’re physical, emotional or mental, are necessary part of growth and are like a threshold for potential to unfold. This is about acknowledging the space in between discomfort and expansion. Your use of that space to imagine a better outcome & prepare for the growth you trust would follow gives you WISDOM and experience.

Your brand story is an inspirational tale of the dance between retreat and growth. You move decisively toward your goals and achieve them then retreat. In retreat, you prepare for your next move. There is never ending fuel to make your dreams come true. This despite upheaval or challenges. You believe in being prepared for growth by proper planning and maximization of all the available resources. Patience is your stronghold. And you have faith that this patience and planning will reap rewards. You’re a brand attuned to potentiality, with a mindset for optimization. You’re driven to lead others to their true purpose by communicating the visualization of future success.

When it comes to positioning your offers, make sure you include this visionary ‘dreaming’ because it sets you apart. While others may see this as ‘too out there’, you know how to fulfill potential within challenges with passion and hope. That’s your brand essence. That’s the magnet that draws people toward you. Own it and celebrate the power of ‘anticipation’ in your business’s mission.

✔️ This ☝️ and more tailored marketing insights in your custom Human Design for Marketing reading report including your type, profile, incarnation cross, channels and gates (Sun & Mercury) will help build your unique Marketing magnetism.

HOW THE BACKGROUND FREQUENCY OF GATE 41 IMPACTS THE POTENTIAL FOR YOUR MARKETING RESONANCE

No matter the niche you’re in, as a coach, healer, network, or digital marketer, your clients/customers are looking for help. They especially need help when they’re experiencing inaction or lack of direction and getting stuck in confusion.

When the Sun (or Mercury) is in Gate 41, share stories of why/how gaining Clarity, correcting your aim and preparing for what’s coming is fundamental for success and achieving goals.

Share how freeing up time with the right amount of planning can help you be more in your zone of genius.

Here are a few more prompts to get you creating relevant and resonant content in alignment with Gate 41:

• defining your vision and taking aim

• switching off to open up more creativity & dreaming

• decluttering/downsizing to make space for what’s coming

• the law of rhythm - need for rest between bursts of growth

• having patience in slow times (and preparing for when things change)

• welcoming the feeling of contraction, know that it signals a time of growth is on the horizon

• being okay with taking one step backward, when it’s followed by two in the right direction

• new beginnings (aligns with the beginning of HD new year)

• faith that there is no loss, only lessons

If this is your “birth sign” (gate) let us know how you resonate with the energy of this gate in the comments. How would you tap into the background transit frequency to turn up the volume on your messaging?

What stands out to you and what do you relate to the most?

Do go ahead, share your thoughts and ask questions in the comment box below.

Here for your Marketing success,

Yvette