✔️Get the marketing & branding insights for your personal Human Design Chart and Gates inside your custom reading report

WHAT IS GATE 16 IN HUMAN DESIGN?

Gate 16 in Human Design is called the gate of Skills or ‘enthusiasm’ (in iChing) which is all about enthusiasm for life and living life as an art form.

This is achieved by mastering the skills with repetition and then sharing them with the world with passion and enthusiasm. There’s an element of being in service to this energy.

This enthusiasm drives people with Gate 16 to dive deeper and fully invest their drive, energy, and time into a skill or set of skills, learning it to the point of mastery until it becomes second nature, muscle memory, or ‘natural talent’.

Gate 16 is responsible for expertise and depth of knowledge (Gate 48 of Depth on the other end) and how you share this with the world.

Gate 16 seeks experience and expertise through repeated action.

It is seated in the Throat center which is the hub for your voice, expression, action, energy of showing up in the world and manifesting things in your reality.

Which means;

16 = your self-expression + attraction of abundance through skills.

✔️ If you want to learn how to work with this energy in tandem with your type, profile, strategy & authority to build your magnetism then the custom Human Design for Marketing reading report is for you!

GATE 16 TRANSIT ENERGY & COMMUNICATION THEMES

As I write this post, Gate 16 is stationed in the Solar (sun) transit which happens around end of May/very early June.

From a marketing perspective, it’s a good time to tap into and fine-tune your voice and showcase your skillful, talented and enthusiastic side in your communications and content. (more details from a marketing lens below)

If Gate 16 is defined in your personality Sun (it’s your birthday gate) or Mercury (your communication codes), then check out what this means for your marketing and content strategy in my latest “Cosmic Content Code” episode on YouTube here:

GENE KEY 16 SHADOW AND GIFT

THE SHADOW OF gene key 16 is indifference

Which is about absence of love for life. Richard Rudd defines this as:

The opposite of love is not hate, it's indifference

This shadow of the 16 manifests as doing things you don’t love just because you have to, so you do them as a mechanical labor without love.

Or it can manifest as not sharing your skills with the world becoming your own worst critic - thinking “I do not yet have the mastery or the depth” to share this with the world.

And that leads to indifference (why bother), but it is really an excuse to hide away behind your perfectionism.

THE GIFT OF gene key 16 IS Versatility

Which is about your love and enthusiasm for (ever-evolving) life and this enables you to learn and acquire versatile skills and be of service.

This versatility of talent then becomes a bridge to your higher purpose and you get to serve the world with your talent, art and skills.

The journey from shadow to gift happens when you;

• make peace with your inner critic

• embrace your human imperfections

• keep practicing what you love while

• sharing it simultaneously in the spirit of service

So much so, that you transcend the skill or the technique itself and are able to use any skill masterfully without identifying with it.

Such freedom!!

Gate 16 Cosmic Content Code:

ADEPT & ENTHUSIASTIC

From a marketing perspective, I call gate 16 “Adept and Enthusiastc” which is the archetype of an “entusiastic leader” of multiple talents - a contagious energy others want to be around.

As a 16th brand your best gift comes from trusting that when you apply yourself, you can do anything.

Your brand persona is a mix of talent-at-display, showing what you do (more than telling) and sharing the process of how you achieved your level of mastery.

DEFINING YOUR BRAND STORY

Your brand story is that of discovering what you’re here to master and become known for, shared with much enthusiasm and passion for the skills you’ve developed along the way.

Your journey inspires others with a zest for mastery.

So really craft a brand story which captures your discovery of multiple talents and most importantly what you are most enthusiastic about;

>>> and how it shaped your offerings and your love for life

You could be a person of many passions, and as a brand, you can weave your ‘elevator pitch’ around whatever makes you feel most alive (lit-up) and activates your life force - your ikigai.

✔️ This ☝️ and more tailored marketing insights in your custom Human Design for Marketing reading report including your type, profile, incarnation cross, channels and gates (Sun & Mercury) will help build your unique Marketing magnetism.

HOW TO MARKET AS A GATE 16 BRAND

When Gate 16 is positioned in your Personality Sun, it is your personal brand DNA - how you contribute to the world and what you stand for.

With 16 in your Sun, you are a brand which is exuberant and vibrant, known for an unmatched level of skill, expertise and depth.

Showing and sharing your unique “talents”, catapults others onto their own journey of growth through practicing for mastery.

BEing a 16th brand leader expert;

• share from a place of high frequency and passion

• share the skills you have that make your offering unique

• share inside tricks of the trade to achieve the level of precision and mastery you’ve managed to achieve

• share how you move from a place of lack of enthusiasm and motivate yourself to show you at your best

When it comes to positioning your offers, make sure you own your Gate 16 ‘versatility’, talents and artistic influence to show people how to bring theirs to the world through following their heart and self love.

The way in which you communicate your craft, your authenticity and expertise is what activates people into theirs.

HOW THE BACKGROUND FREQUENCY OF GATE 16 IMPACTS THE POTENTIAL FOR YOUR MARKETING RESONANCE

No matter the niche you’re in, as a coach, healer, network, or digital marketer, your clients/customers are looking for help.

They especially need help when they are unable to stand out and create an authentic branding unique to their design and essence.

When the Sun (or Mercury, your communications DNA) is in Gate 16, encourage your audience to seek differentiation in their message and communications.

Showcase what ditching the indifference look like, and how to own our uniqueness as an expression and a magnet for abundance.

Here are some relevant and resonant content prompts in alignment with Gate 16. Share:

• what do you want to be known for

• what makes your offers uniquely powerful

• sales messages that come through with enthusiasm

• skills you’ve mastered to create unmatched advantage

• how to master xyz (eg mindset, self leadership, energy, wellbeing)

• what “done is better than perfect” approach looks like

• helping your audience manage perfectionistic tendencies

• sharing quotes about the problem with perfection

• sharing enthusiasm for projects or collaborations you’re working on

• how are your products / offers versatile in delivering to the client's needs

• who on your team do you want to celebrate for their enthusiastic attitude

• shout out / celebrate clients skills or self mastery

If this is your “birth sign” (gate) let us know how you resonate with the energy of this gate in the comments. How would you tap into the background transit frequency to turn up the volume on your messaging?

What stands out to you and what do you relate to the most?

Share your thoughts and ask questions in the comment box below.

Here for your Marketing Support,

Yvette