Human Design Gate 18 of Correction: Marketing & Branding Insights
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WHAT IS GATE 18 IN HUMAN DESIGN?
Gate 18 in Human Design is called the gate of ‘Correction’ and ‘working on what has been spoilt’ (iChing) - which is the critical awareness of what needs fixing. Being a logical energy, 18th sees the patterns which need correction to restore a more natural, healthier state.
Gate 18 sits in the Spleen center, the center that holds our primal fears and instincts to survive. It also includes our immune system and its natural ability to heal and repair.
So 18 in the Spleen means it is an instinctual awareness of patterns / programming and errors or perfection within them, much like a quality to scan, detect or audit. But also, it has a fear of not being good enough attached to it.
This fear of inadequacy or not-enoughness can be worked around and can be projected outward to challenge the status quo or corrupt old ways.
Gate 18 is connected to the Root via Gate 58 of Joy and Vitality. Together, they form the channel of Judgement (18 - 58), where the insctinctive sense of 18 helps identify what’s constricting the joy and healthy flow of 58 and what needs to be done to restore it.
People with gate 18 can have perfectionistic tenencies or can become critical of everything (even though well-intentioned) which is the lower expression of this energy but when harnessed, it can become the biggest asset for continual growth and improvement of society.
Also, note that the channel of judgement is a projected channel, which means, only to exercise this superpower of fixing / correcting when invited to do so.
✔️ If you want to learn how to work with this energy in relevance to your type, profile, strategy & authority to build your magnetism then the custom Human Design for Marketing reading report is for you!
GATE 18 TRANSIT ENERGY & COMMUNICATION THEMES
As I write this post, Gate 18 is stationed in the Solar (sun) transit which happens in around the end of September each year.
From a marketing perspective, it’s a good time to showcase how to overcome the stalling fear of imperfection and doing it anyway believing that;
done is better than perfect
It’s also a good time to share striving for higher standards, stating your aims and intent to improve in all areas of life and business.
To better understand Gate 18 in support of your marketing and content strategy watch the “Cosmic Content Code” episode here:
GENE KEY 18 SHADOW AND GIFT
THE SHADOW OF gene key 18 is Judgement
…which is our sensitivity to being (humanly) imperfect. And based on how judgement is expressed, it can become either empowering (gentle correction) or disempowering (criticism).
Judement is essentially how we make sense of the world, but if you overly identify with your judgements, or allow them to define you or make you feel secure then that leads to rigidity and self-judgemental patterns like superiority or inferiority complexes.
This is akin to living under a life-long sentence of self-assumed, solidified verdicts.
The way out is to hold your own space without reacting to your judgements/self-judgements which is the gift frequency 👇
THE GIFT OF gene key 18 IS integrity / perfection
…which is about integration of your whole being. What it means is that the wounding or the conditioning which caused fragmentation (parts) within you is well integrated into a whole experience and Sense of Self. This can be achieved through non-reactionism and self acceptance.
When you are free from the trap of the victim mind, your judgement becomes integrity, meaning it is experienced from a higher level of consciousness.
This leads to a perfect expression of existence which then becomes naturally capable of restoring life wherever it touches.
As you become more and more anchored in your integrity, you aim higher in your service - reflecting the state of inner perfection.
Also, perfection cannot occur until the whole is healed.
Gate 18 Cosmic Content Code:
INSTINCTIVE ATTUNEMENT
From a marketing perspective, I call gate 18 ‘Instinctive Attunement’ which is the energy to bring greater alignment into the world through healing, integrity and aiming higher.
Gate 18 is the brand archetype of the “auditor/editor/healer” that knows how to make things "just right" and continues to refine (or even re-invent) until perfection and alignment is achieved.
The splenic, in-the-moment awareness of 18th brand leads to creativity and spontaneity that defies the fixed form. It is a constant urge to improve and reinvent.
Also, with the vitality of gate 58 on the other end of the channel, this energy brings about not just correction but aesthetics (for joy) in anything it works with.
As a Gate 18 brand, you are at your most magnetic and influential when you share your passion for making things "just right" and continuing to refine.
You honestly open up about the perfectionistic tendencies you’ve had to overcome along the way as an inspiration to those on the same path.
DEFINING YOUR BRAND STORY
Your brand story is a tale of celebrating your creative expression.
Make your brand storyline about releasing judgment in a creative process & being in the high frequency of enjoying the process.
✔️ This ☝️ and more tailored marketing insights in your custom Human Design forMarketing reading report including key elements of your chart to help build your unique Marketing magnetism.
HOW TO MARKET AS A GATE 18 BRAND
When Gate 18 is positioned in your Personality Sun, it means that it is the essence of your personal brand DNA - how you contribute to the world and what you stand for.
With the 18 in your Sun, market your personal brand as one that aims for higher, better standards of service and overall quality of life and believes in being in integrity with what you deliver as a business.
HOW THE BACKGROUND FREQUENCY OF GATE 18 IMPACTS THE POTENTIAL FOR YOUR MARKETING RESONANCE
No matter the niche you’re in, as a coach, healer, network, or digital marketer, your clients/customers are looking for help.
When the Sun (or Mercury, your communications DNA) is in Gate 18, share stories of how you transition self- judgement and get creative. Share the process of refining and optimising how you serve your clients.
Here are some relevant and resonant content prompts in alignment with Gate 18. Share:
how to release judgment and embrace creativity
sharing standards of service
when did you judge yourself too harshly and what did you learn?
normalising self-judgement (criticising)
celebrating the creative process of getting something “just right”
trusting your instincts when it comes to your creativity
understanding that creativity is any form of self-expression
the process of refining and optimising how you serve your clients
encouraging others to release judgement and get creative
teaching the importance of “just right” service
one on one check-ins with clients
If this is your “birth sign” (gate) let us know how you resonate with the energy of this gate in the comments. How would you tap into the background transit frequency to turn up the volume on your messaging?
What stands out to you and what do you relate to the most?
Share your thoughts and ask questions in the comment box below.
Here for your HD empowered marketing Support,
Yvette