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WHAT IS GATE 28 IN HUMAN DESIGN?

Gate 28 in Human Design is called the gate of ‘the Game player’ or struggle in some instances - which is the awareness of what’s worth struggling for (or not) in the now.

Gate 28 sits in the Spleen center, the center that holds our intuition and our instincts for survival and well-being.

Gate 28 is all about the conscious struggle (choice) to find meaning and purpose in life. That means there’s an encoded potential in 28 to either experience an existential crisis Or to fully experience alignment to your purpose - having have found what makes life truly worth living.

Like all splenic gates Gate 28 has a survival/primal fear attached to it, which is the fear of purpose (-lessness), imagining that life might end before you know what makes it worth living, or what gives it meaning.

To flip this around and move past this fear, you tap into the splenic spontaneity to actually experience the thrill of being alive!

Interesting fact: This constant search for purpose may lead to “purpose anxiety”, a rather newer term from a recent study , which suggests that everyone has experienced it at some point in life. (gate 28 or not)

It doesn’t suggest, however, that we shouldn’t look for purpose in life because the benefits of living a meaningful life far outweigh the impact of this anxiety - but rather suggests we focus on “creating our purpose” than waiting to discover it.

Gate 28 connects to the Root center via Gate 38 of the Fighter, forming the channel of Struggle 28-38. This is the design of persevering through challenges, mostly existential, and provides the fuel for you to reach any goal you’ve deemed meaningful, with power and perseverance.

✔️ If you want to learn how to work with this energy in relevance to your type, profile, strategy & authority to build your magnetism then the custom Human Design for Marketing reading report is for you!

GATE 28 TRANSIT ENERGY & COMMUNICATION THEMES

As I write this post, Gate 28 is stationed in the Solar (Sun) transit which happens around the last week of October each year.

From a marketing perspective, it’s an excellent time to showcase your goals and vision you believe are worth taking risk for.

Share what you identify as your version of success and rewards aka Return on your Energy (ROE) and how you are invested to live for it.

To better understand Gate 28 in support of your marketing and content strategy, watch the “Cosmic Content Code” episode here:

GENE KEY 28 SHADOW AND GIFT

THE SHADOW OF gene key 28 is purposelessness

…which is a function of the fear of death. The fear of death is directly correlated to the purpose of one's life.

If you are to find your purpose and release your creativity into the world, you must face your dark side, in other words, your fear of death.

This shadow may manifest as either feeling hollow inside as a result of turning away from your deeper fears..

Or, it can manifest as living by extreme risk-taking in order to mask the lack of sense of purpose.

The way out is in finding meaning in the now and embracing the joy of being alive.

THE GIFT OF gene key 28 IS totality (Siddhi of immortality)

Totality means to live alongside fear and to stay open to continual change while remaining committed.

This gift means to embrace the totality of pleasure and the whole of pain and to live without the mind dictating your life.

There is a deep sense of thrill that comes with living entirely in the present moment and so the concept and fear of death (separation) is dissolved.

Gate 28 Cosmic Content Code:

RISK FOR REWARD

From a marketing perspective, I call Gate 28 ‘Risk for Reward’ which is the energy of believing wholeheartedly in what you think is worth taking risk for and seeing it through with all your power.

You believe that challenges are a part of the process and belive in bringing a sense of adventure and experience to it rather than the doom n’ gloom.

Gate 28 is the brand archetype of the ‘Game Player’ or the ‘dragon slayer’ having strong values and a valour to face it all + a willingness to rise through fear and challenge.

Your energy speaks to knowing that we all lose the game of life at some point, but how we play it is our greatest measure of success; purpose, joy, resilience.

The splenic, in-the-moment instinct of the 28th brand leads to experiencing the thrill of life in the NOW backed by strong adventurous intent.

As a Gate 28 brand, you are at your most magnetic and influential when you;

• show up as a risk-taker, challenging the fears in the face

• being a voice for knowing what’s worth fighting for

• have a uniquely crafted sense of purpose and your own version of success

DEFINING YOUR BRAND STORY

Your brand story is that of encouraging others to move through the fear of the unknown, take risks and eventually find their true potential along the way.

Make your brand storyline about moving beyond the societal definitions of homogenized meaning and purpose and instead pursue what you truly belive in.

Share what rewards are waiting once you venture onto the path of authenticity.

Demonstrating how transcending the fear of death makes you truly invincible and one with the totality of consciousness.

✔️ This ☝️ and more tailored marketing insights in your custom Human Design forMarketing reading report including key elements of your chart to help build your unique Marketing magnetism.

HOW TO MARKET AS A GATE 28 BRAND

When Gate 28 is positioned in your Personality Sun, it means that it is the essence of your personal brand DNA - how you contribute to the world and what you stand for.

With the 28 in your Sun, market your personal brand as one that champions authentic living in the pursuit of whatever it believes in. There are no compromises or backing off of your purpose and adventure once you’ve determined it.

HOW THE BACKGROUND FREQUENCY OF GATE 28 IMPACTS THE POTENTIAL FOR YOUR MARKETING RESONANCE

No matter the niche you’re in, as a coach, healer, network, or digital marketer, your clients/customers are looking for help.

When the Sun (or Mercury, your communications DNA) is in Gate 28, share stories of risks you’ve taken that have paid off.

Share the importance of committing to the journey no matter the challenges involved.

Speak to the energy of knowing that we all lose the game of life at some point, but how we play it is our greatest measure of success; aka purpose, joy and meaning.

Here are some relevant and resonant content prompts in alignment with Gate 28. Share:

• if life is a game, how do you play it?

• what does “no risk, no reward” mean to you

• experience with loss (death) and how it impacted you

• importance of being in the moment and releasing fear

• examples of when you’ve taken a risk and it paid of relating to your niche

• defining moments in your life where you’ve faced your mortality and how it changed you

• facing your shadows, blocks, darkness; rising through struggle

• having faith in your ability to experience anything

• being an example of losing and gaining

• cultivating resilience and self-trust

If this is your “birth sign” (gate) let us know how you resonate with the energy of this gate in the comments. How would you tap into the background transit frequency to turn up the volume on your messaging?

What stands out to you and what do you relate to the most?

Share your thoughts and ask questions in the comment box below.

Here for your HD empowered marketing Support,

Yvette