Before you jump into this episode, here's some good news - I've developed a companion guide, in the form of a workbook '5 tips and strategies to turn LinkedIn into a lead generation machine for your business!'. Download it here.

Back to regular programming!

I believe, we're at a special time in the life cycle of LinkedIn. While other platforms mature and the fight for attention accelerates, as a social selling tool, LI is comparatively, in it’s infancy. 

That being said, if it’s B2B opportunity you seek, you’ve come to the right place. There’s no comparison to the propensity of relevant audience available, and they’re in a receptive frame of mind while there too.

Still wondering if it’s worth the investment (of time) to market your business on this platform? Consider these numbers, sourced from Microsofts latest press release:

• LinkedIn now has 675 million registered users

• 46.97% of them log in every month

• Current active users - 310 million

• The average person spends 17 minutes a month on the platform

• CEO’s have an average of 980 connections

• Just 3 million users actually share content at least weekly

• Which equates to 1% of the audience, taking advantage of the available opportunity to market their brand!!

Which all adds up to a whole boatload of opportunity!

Listen to this episode to learn more about the exact steps I took, to create a thriving coaching and consulting business.

Now get excited, I've created a companion guide, in the form of a workbook '5 tips and strategies to turn LinkedIn into a lead generation machine for your business!'. Download it here.

Thanks for listening!

Yvette

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PS don't forget to join my business coaching group, called the RUNWAY #litupandliberated