From a marketing perspective, I call Gate 48 ‘Fountain of Knowledge’ which is the energy of a natural expert with deep knowledge and a understanding of complex ideas within an area of interest or a particular field. Gate 48 is the brand archetype of the trusted intuitive and expert/leader who can empower others to move forward with just the right knowledge and guidance. The splenic, in-the-moment understanding of 48th brand leads to spontaneity backed by wisdom which can not go wrong.