From a marketing perspective, I call Gate 57 ‘Intuitive Clarity’ which is the energy of a ‘wayseer’ and a forward thinking visionary. Gate 57 models self-trust, body wisdom and being aware of intuitive inspiration. Gate 57 is the brand archetype of the trusted intuitive and expert/leader who can empower others to move forward using their psychic and intuitive gifts.
Human Design Gate 48 of Depth: Marketing & Branding Insights
From a marketing perspective, I call Gate 48 ‘Fountain of Knowledge’ which is the energy of a natural expert with deep knowledge and a understanding of complex ideas within an area of interest or a particular field. Gate 48 is the brand archetype of the trusted intuitive and expert/leader who can empower others to move forward with just the right knowledge and guidance. The splenic, in-the-moment understanding of 48th brand leads to spontaneity backed by wisdom which can not go wrong.
Human Design Gate 18 of Correction: Marketing & Branding Insights
From a marketing perspective, I call gate 18 ‘Instinctive Attunement’ which is the energy to bring greater alignment into the world through healing, integrity and aiming higher. Gate 18 is the brand archetype of the “auditor/editor/healer” that knows how to make things "just right" and continues to refine (or even re-invent) until perfection and alignment is achieved.
Human Design Gate 6 of Friction: Marketing & Branding Insights
Gate 6 in Human Design is called the gate of ‘friction’ or ‘conflict’ which brings with it a quest for awareness and peace. It is the design of growth through ‘friction'. From a marketing perspective, I call gate 6 the “Peace Advocate” - a brand archetype that influences through a quest for peace (which can be translated to inner peace or even world peace). A Gate 6 brand is all about awareness and acceptance of friction as fuel for resolution.
Human Design Gate 47 of Realisation: Marketing & Branding Insights
Gate 47 in Human Design is called the gate of ‘realisation’ which is the energy to assemble scattered information into a meaningful life experience - that is, making sense out of things within a meaningful context. From a marketing perspective, I call gate 47 the “Practice of Possibility” a brand archetype with an uncanny belief that anything is possible (despite any tension!). As a 47th brand, you embrace change, appreciating that everything is constantly evolving and shifting, including human beings.
Human Design Gate 64 of Confusion: Marketing & Branding Insights
Gate 64 in Human Design is called the gate of ‘confusion’ or ‘near completion’ in iChing which is the energy for making sense of things from the past through reflection. It’s a “breakdown before breakthrough” kind of energy. From a marketing perspective, I call gate 64 “A Better Way” a brand archetype that fully owns their creative process each step of the way, accepting the confusion before clarity. As a 64th brand, you know and embrace the fact that confusion is natural part of the creative process and to step into your God Thought mode (your imagination), you have to be patient with this step.
Human Design Gate 40 of Aloneness: Marketing & Branding Insights
Human Design Gate 29 of Commitment: Marketing & Branding Insights
Gate 29 in Human Design is called the gate of‘commitment’ or ‘perseverance’—it brings the energy to keep going and see things through, despite any challenges once you have said yes! From a marketing perspective, I call gate 29 “Guided Persistence” which is a brand archetype connected to life force energy being guided toward the right initiatives by a strong sacral urge.
