From a marketing perspective, I call Gate 48 ‘Fountain of Knowledge’ which is the energy of a natural expert with deep knowledge and a understanding of complex ideas within an area of interest or a particular field. Gate 48 is the brand archetype of the trusted intuitive and expert/leader who can empower others to move forward with just the right knowledge and guidance. The splenic, in-the-moment understanding of 48th brand leads to spontaneity backed by wisdom which can not go wrong.
Human Design Gate 64 of Confusion: Marketing & Branding Insights
Gate 64 in Human Design is called the gate of ‘confusion’ or ‘near completion’ in iChing which is the energy for making sense of things from the past through reflection. It’s a “breakdown before breakthrough” kind of energy. From a marketing perspective, I call gate 64 “A Better Way” a brand archetype that fully owns their creative process each step of the way, accepting the confusion before clarity. As a 64th brand, you know and embrace the fact that confusion is natural part of the creative process and to step into your God Thought mode (your imagination), you have to be patient with this step.
