From a marketing perspective, I call Gate 50 ‘Wellbeing Equality’ which is the energy of advocating for self and community regarding equality. You promote a sense of fairness regarding wellbeing of all types - be it physical, mental, financial or social. Gate 50 is the brand archetype of the ‘harmonizer’ or ‘caretaker’ having strong values and a developed instinct for guarding everyone’s right to be well. This isn’t a passive energy but one that leads by example and encourages action-taking, firstly through self care.