From a marketing perspective, I call Gate 50 ‘Wellbeing Equality’ which is the energy of advocating for self and community regarding equality. You promote a sense of fairness regarding wellbeing of all types - be it physical, mental, financial or social. Gate 50 is the brand archetype of the ‘harmonizer’ or ‘caretaker’ having strong values and a developed instinct for guarding everyone’s right to be well. This isn’t a passive energy but one that leads by example and encourages action-taking, firstly through self care.
Gate 8 Human Design: Gate of Contribution; Marketing and Personal Branding Insights
From a marketing perspective, I call gate 8 “Aligned Contribution”, because it’s only by aligning to your originality and individual expression that you contribute to the growth and evolution of the collective. It’s never the other way around (fitting in) for Gate 8s but always and always ‘fitting out’ by which you get to trasform and mutate others. You are here to claim your inner Unicorn. Your brand story is incredibly authentic and shares the road to owning your inner unicorn.
Strengths of Reflectors in Human Design
As a Human Design Reflector, you possess unique qualities that make you a special individual. Your open and reflective aura naturally attracts people towards you, allowing you to connect with them intuitively and meet them where they are.
Although I am not a Reflector myself, my mentor Emma Dunwoody refers to me as a "Demi Reflector" because my chart has only two centres defined, and the channel between them is unconscious. This enables me to relate to much of your life experience and understand your deepest reflections.
From coaching in the back seat of a car to a 7 figure business with Human Design
In late 2018, I was the Managing Director of OMD Sydney (media advertising agency) with a big secret…..I had given notice - destination more passion, purpose and fulfilment.
This was a HARD time in my life. While I was physically in the office, my heart was elsewhere….AND another thing about big jobs; they come with loooooong exit strategies. Cue months of anguish, guilt and being out of integrity. There was of course a glimmer of excitement, but the days felt long and heavy.
So being an open-to-the “woo” kind of gal, I invested in the services of a fabulous kinesiologist (Zoe Bosco) who helped me stay connected to why I was making such a terrifying move. It was in a session together I first said the words, “I want to feel lit up and liberated!”.
At this time the Universe also brought Emma Dunwoody into my life (a Master Coach), who was all juiced up about her new focus on Human Design. I was wide open for all the help and jumped at the chance to be one of her first HD clients.
How to Create Viral Content That Resonates With Your Ideal Clients
If you're using social media for business, you know the thrill of seeing a post go viral. The likes, comments, and shares can be a huge ego boost, but more importantly, they can lead to deeper engagement and consideration for your offers. But not all viral posts are created equal. It's not just about the numbers, but about the relevance of the content to your ideal clients.
Recently, I had two posts that went viral: one on Facebook that had over 150 likes and 37 comments, and another on Instagram and LinkedIn that got 6,000 views and 200 new followers. But the post that was more strategically valuable to my business was the first one, because it was a personal share that tied into my brand story and led to more demand for my services. The second post, while more popular in terms of numbers, wasn't as strategic and didn't attract the right audience.
